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Indiana Jones 4 candy tie-ins coming
24/09/07, 4:47pm EST

Brandweek has published an article about the candy tie-ins you can expect for next summer's blockbusters like The Dark Knight and Indiana Jones and the Kingdom of the Crystal Skull. Here follow some Indy-candy excerpts from the article:

Even Mars is getting into the act with its Snickers Adventure bar containing a hint of chai and coconut. The limited edition offering ties in with Lucasfilm's Indiana Jones and the Kingdom of the Crystal Skull. The Indy tie-in also extends to M&M's, which will offer limited-edition Mint Crisp flavor.

The Snickers Adventure Bar accompanying the spring release of Indiana Jones and the Kingdom of the Crystal Skull will merely say on the wrapper “New flavor kick” instead of mentioning the exotic addition chai and coconut. M&M’s also connects with Indy through a six-week run of Crispy Mint, a flavor that previously was available during the year-end holidays. Advertising support likely will include the M&M’s spokescharacters donning adventure garb on store displays with “Get M before they’re lost.”

Click here to read the full article.

Thanks to 'Skylover', 'Mr. Lucky' and Kent Markwart for the links.


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