has published an article about the candy tie-ins you can expect
for next summer's blockbusters like The Dark Knight and
Indiana Jones and the Kingdom of the Crystal Skull. Here
follow some Indy-candy excerpts from the article:
Even Mars is getting into the act with its Snickers Adventure
bar containing a hint of chai and coconut. The limited edition
offering ties in with Lucasfilm's Indiana Jones and the Kingdom
of the Crystal Skull. The Indy tie-in also extends to M&M's,
which will offer limited-edition Mint Crisp flavor.
The Snickers Adventure Bar accompanying the spring release of
Indiana Jones and the Kingdom of the Crystal Skull will
merely say on the wrapper “New flavor kick” instead
of mentioning the exotic addition chai and coconut. M&M’s
also connects with Indy through a six-week run of Crispy Mint,
a flavor that previously was available during the year-end holidays.
Advertising support likely will include the M&M’s spokescharacters
donning adventure garb on store displays with “Get M before
here to read the full article.
Thanks to 'Skylover', 'Mr. Lucky' and Kent Markwart for the links.