SAN FRANCISCO--(BUSINESS WIRE)--Indiana Jones, the world’s
greatest action hero, returns to theaters May 22, 2008, and his
newest on-screen adventures will be supported by an impressive
array of leading companies as part of a broad global licensing
and promotional campaign across a wide range of product categories
designed to appeal to all ages.
In the toy category, Hasbro, Inc. (NYSE:HAS) will develop a broad
line of action figures, vehicles and role play as well as games.
LEGO, the world’s best-selling construction toy brand,
has also come on board as the exclusive licensee for building
Hallmark is on board in the greeting cards, party goods and ornaments
categories, and Random House, Scholastic and DK Publishing will
provide the foundation for a robust publishing program.
Following their string of best-selling titles, LucasArts will
support the franchise with breakthrough Indiana Jones video games
that will allow players to “live” all-new Indy adventures.
In addition, the upcoming Indiana Jones movie will also be supported
by a strong slate of major promotional partners, including Burger
King and MARS North America, with more partners to be announced
“It’s been 19 years since the
last film and we are sensing a huge pent-up demand for everything
Indy,” said Howard Roffman, President of Lucas Licensing.
“We’re delighted that blue chip
companies like these want to be part of the incredible experience
of bringing Indy back to the big screen and introducing him to
a whole new generation."
“The people who grew up with Indiana
Jones have become today’s parents,” Roffman
continued. “If our experience with
Star Wars is any guide, we think they’ll want to introduce
their kids to Indy and share this great new adventure together.”
Starring Harrison Ford, Shia LaBeouf, Cate Blanchett, Ray Winstone
and John Hurt, the new Indiana Jones adventure begins production
The movie is a Lucasfilm Ltd. production, directed by Steven
Spielberg and distributed by Paramount Pictures. Frank Marshall
returns as producer with George Lucas and Kathleen Kennedy as
executive producers. The movie follows the wildly successful Raiders
of the Lost Ark in 1981, Indiana Jones and the Temple
of Doom in 1984, and Indiana Jones and The Last Crusade
Lucas Licensing, a Lucasfilm Ltd. Company, manages the global
merchandising activities for all Lucasfilm entertainment properties,
including Star Wars and Indiana Jones.
Source: Lucasfilm Ltd.